Whether you ask for a credit card upfront or offer seven days instead of thirty, and how you design the user experience within that time - it matters. Trials vary from one product to the next when it comes to time spans, sales processes, user communication, and product onboarding efforts.
How long is lucidchart free trial free#
The most important place for this recalibration to take place is the free trial. Often, SaaS companies can focus more energy on aligning their perceived experience with the customer’s actual experience.
Customers don’t see this as separate phases though, as they’re rooted in their own context, goals, and whatever else is going on in their life along this continuum of time. The problem with this discrete approach is twofold: the customer experience begins well before people even think about paying money, and marketing extends far beyond the day of signup. So who handles the transition before and after signup for your SaaS users? Does the focus go from marketing to onboarding the moment that a customer enters a credit card? Many companies approach “activation” without actively managing this transition, assigning different teams to each period and breaking apart what should be a cohesive experience.
Don’t expect users to get excited for a product experience they’ll enjoy only after they start paying. This is the key timeframe to set people up for success.
How long is lucidchart free trial trial#
The free trial is your product’s audition, the point of transition for people to move from an acquisition channel-content, paid advertising, word-of-mouth, etc.-to actual usage.
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